Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era

Butting in every ten minutes to interrupt the exploits of Bugs Bunny, Underdog, or Rocky and Bullwinkle, a very different kind of cartoon series won the affection of viewers on Saturday mornings in the 1950s Breakfast cereal commercials played out their own storylines in time slots of just a few seconds each Soon, Cap n Crunch , the Trix Rabbit , Toucan Sam ,Butting in every ten minutes to interrupt the exploits of Bugs Bunny, Underdog, or Rocky and Bullwinkle, a very different kind of cartoon series won the affection of viewers on Saturday mornings in the 1950s Breakfast cereal commercials played out their own storylines in time slots of just a few seconds each Soon, Cap n Crunch , the Trix Rabbit , Toucan Sam , Count Chocula , and many were household names, familiar as the cartoon personalities in regular television programs Some creatures tried to swipe cereal from their friends Others showed off the super strength given by their breakfast food of choice Catch phrases even turned up in everyday talk, from They re magically delicious to They re grrreat Rediscover the heyday of these beloved cereal advertising characters in Part of a Complete Breakfast, which includes fascinating information about their origins Did you know Tony the Tiger originally walked on all fours and had claws and sharp teeth Or that Lucky the Leprechaun seemed to genuinely hate the kids who chased after him to take his Lucky Charms cereal Meet cartoons who never made it into the public eye, including a lost Kellogg s character named Nutrina, and a proposed fourth member of the Rice Krispies gang a spaceman named Pow This highly illustrated narrative explores the history and evolution of these cartoon characters in an effort to both celebrate and measure their impact on American culture, focusing primarily on the years 1950 1979, when children s programming became a powerful force and savvy advertisers realized that they could directly appeal to an enormous audience of kids through this new medium In many ways these cereal commercials became extensions of the regularly scheduled programming featuring their own cast of animated characters.Drawing from his personal collection of pop culture memorabilia, Tim Hollis celebrates the characters dreamed up by mid twentieth century mad men when television was an exciting new way to advertise He takes us through the ups and downs of the rules and regulations imposed by the National Association of Broadcasters Vivid photographs reveal the flavors of the earliest cereal commercials and the role they played in claiming the loyalties of young breakfast eaters Part of a Complete Breakfast is perfect for members of the baby boom generation who knew and loved many of those beloved cereal mascots, and who still retain a warm place in their hearts and stomachs for them.
Part of a Complete Breakfast Cereal Characters of the Baby Boom Era Butting in every ten minutes to interrupt the exploits of Bugs Bunny Underdog or Rocky and Bullwinkle a very different kind of cartoon series won the affection of viewers on Saturday mornings in th

  • Title: Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era
  • Author: Tim Hollis
  • ISBN: 9780813041490
  • Page: 170
  • Format: Hardcover
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    1 thought on “Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era”

    1. I should state from the start that I did not read this book completely. More of a 'detailed skim'.My wife borrowed this from the library, and it was a fun perusal. Reading it brought back many memories of the funny, and sometimes odd advertisements for children's breakfast cereals. The book gave some fun background on the advertising campaigns and characters we grew up with.Havign said that, for me the book was only good for a quick perusal. I think the authors approach would appeal more to a co [...]

    2. Entertaining ride down memory lane. Enjoyed reading about how some of my favorite cereal characters were born and the iterations they went through in their "lives". Hollis is a mostly entertaining writer, though by the last third of the book, his corny (purposely used) jokes got annoying and distracting. Instead of letting the stories speak for themselves, he felt that he needed to inject his humor when it was not needed. Still worth the read and would have given 3.5 stars if able.

    3. Dry but interesting. I enjoyed learning the ins and outs of where the breakfast cereal mascots came from, and there are lots of vintage pictures. The book is slowly paced however, even for a nonfiction. Still a good read!

    4. When it comes to books on pop culture, Tim Hollis is king. This book is a fun and informative over-view of breakfast cereal mascots and the cereals that they peddled in various forms of media. And, yes, I still miss Cap'n Crunch's Vanilla Crunchd the sugar cookie flavor of Cookie Crisp.

    5. This was a fascinating look at one of my favorite foods : cereal. I very much enjoyed the inside story of the various mascots. I doubt there will ever be a better book written on the subject.

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