New Media Campaigns and the Managed Citizen

The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing orgThe political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004 Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.
New Media Campaigns and the Managed Citizen The political campaign is one of the most important organizations in a democracy and whether issue or candidate specific it is one of the least understood organizations in contemporary political l

  • Title: New Media Campaigns and the Managed Citizen
  • Author: Philip N. Howard
  • ISBN: 9780521612272
  • Page: 249
  • Format: Paperback
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