Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans but the likelihood that wConventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans but the likelihood that we will do so depends to a significant degree on where we live The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online Our willingness to search for and consume information also depends on where we live and whom we live next to.In Location Is Still Everything, Bell offers a fascinating, in depth look at online commerce and retailing through his years of research, investing, and advising experience His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location based conditions to explain how the real and virtual worlds intersect and what Internet sellers must do in order to succeed Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
Location Is Still Everything The Surprising Influence of the Real World on How We Search Shop and Sell in the Virtual One Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits But Wharton professor and marketing expert David

  • Title: Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
  • Author: David R. Bell
  • ISBN: 9780544262270
  • Page: 326
  • Format: Hardcover
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    1 thought on “Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One”

    1. First (fun) fact: David Bell, the writer, is a pure blood Kiwi; he succeeds from the first pages of his book to mix references from the All Blacks, Lorde, and Invercargill, his home town. If you dream about the Southern hemisphere, buy the book. Yes, even if you do not care about e-commerce and/or Internet and/or academic research. New Zealand inhabitants are so few that Location is (still) everything is a rare way to enjoy Kiwi humor and culture.Second (serious) fact: if you are interested by e [...]

    2. O mundo real afeta muito forte nosso comportamento virtual.Nossas preferencias em relação a produtos indiferenciados são influenciados pelas circunstancias físicas do lugar onde moramos( tipo de cerveja, de café e etc)Homofilia - agrupamento por características culturais e étnicas." passaros de mesma plumagem voam juntos" - vantagem do primeiro proponente: as marcas que entram primeiro tem oportunidade de moldar a preferência do consumidor e promover relacionamentos. Isto tem forte viés [...]

    3. Chocked with insights about relationship b/n online and offline behaviors A very useful work for ecommerce entrepreneurs. The relationship between physical location of customers and online offers is explored. A list of lessons learned is presented. Only criticism is that this 3-star book strikes one as a 5-star journal article that ran on too long. Information presented could have been artfully served up with 60% of the pages.

    4. David provided a great framework on Ecommerce. Anyone interested in startups should consider reading this book. A leverage of real-world customers' geographic location can quickly help you building your customers base.

    5. David provides a useful framework for what internet businesses need to know about consumer behaviour. But demonstrating that physical location is still a driver of behaviour even in the virtual realms is just the tip of he iceberg. The book stops short of drawing the bigger picture implications that consumer behaviour has a profound impact on: exacerbating the digital divide, the use of search algorithms to reinforce possibly harmful consumer preferences creating a sort of "groupthink" in purcha [...]

    6. Real world vs. Virtual worldA must-read book for marketers, especially those who use digital tools supporting their business. I am an MBA/Marketing student and so lucky to get introduced to this book by the author, David Bell's recent graduated PhD student - my current digital marketing professor. We actually use this book to introduce digital marketing foundations in our class. Though I've watched Wharton's marketing course on Coursera taught by Bell and other two professors, I strongly prefer [...]

    7. I received this book as part of the First Reads program for a fair review.This book has a lot of interesting information concerning why, and where successful online retailers gained the majority of their customers. The examples were more vast than I thought they would be, considering is behind the publishing.If you don’t have a background - any at all - in economy, you will have a hard time understanding this book. Several places went over my head.It’ll be a good reference book as well as [...]

    8. I'm sorry to say, this book is extremely tedious with so many pages spent repeatedly on what will be discussed. In Introduction alone, the chapter by chapter outline is written twice - first in a short version, followed with a longer one.The progression of ideas feel extremely slow. Several pages into Chapter 1, I felt that some ideas that have been repeated so many times are again repeated and explained - with more anticipation of what will be discussed.The Kindle formatting makes it somehow wo [...]

    9. this is a very informative book on how the real world is influence the search,sell and shop in the virtual one.i feel that this book would be suitable for the high schools and college age adults and shows them how life and the internet comes together with everyday living.i thank the author and first reads for this opportunity to win this copy.

    10. The author is a marketing professor and his primary audience is business people who want to succeed in the market, but this is also interesting for someone who uses the Web for shopping, recreation, and research—like a lot of us.

    11. A surface-level but stimulating introduction to "real" world/virtual world interaction. There are some key points her for start-ups and entrepreneurs looking to maximize both initial and long-term customer value.

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