The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

During 2010 11, Stephen Mills conducted on the record interviews with every living national campaign director of the two major political parties Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around ten critical moments in Australian electoral history, The Professionals traces the transformation of the party official from admiDuring 2010 11, Stephen Mills conducted on the record interviews with every living national campaign director of the two major political parties Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around ten critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre television days to the contemporary world of social media, focus groups and million dollar campaign budgets He shows how Australia s political parties went from mass membership organisations which provided opportunities for grassroots participation to top down managerial enterprises Internal control of the parties has shifted to a new centre of power the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before from the inside.
The Professionals Strategy Money and the Rise of the Political Campaigner in Australia During Stephen Mills conducted on the record interviews with every living national campaign director of the two major political parties Their experience covers the federal election campaig

  • Title: The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia
  • Author: Stephen Mills
  • ISBN: 9781863956710
  • Page: 407
  • Format: Paperback
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    1 thought on “The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia”

    1. An interesting history of the trends in professional party-political campaigning in Australia. Draws upon rich source material including interviews with authors and public addresses; perhaps is slightly lacking in that there is a deficit of analysis or reflection. Still, is what it claims to be: a fairly ungilded chronology of how campaigning has changed in Australia, and by whom.

    2. Great book about the mechanics of Australian party politics and the rise of professional party officials. It could be a little depressing if you believe they are the devil's spawn.

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