Let the Story Do the Work: The Art of Storytelling for Business Success

People forget facts, but they never forget a good story It sounds so simple Incorporate a story and people will remember your message But when you get down to crafting one, there s nothing easy about it Material for stories surrounds us Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals Whether you wanPeople forget facts, but they never forget a good story It sounds so simple Incorporate a story and people will remember your message But when you get down to crafting one, there s nothing easy about it Material for stories surrounds us Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care Packed with enlightening examples, the book explains how to find the perfect hook, structure your storyd deliver it at the right time in the right way You ll discover how to use stories to Capture attention Engage your audience Change minds Inspire action Bring facts and data to life Clarify challenging concepts Pitch persuasively Fundraise effectively And Never underestimate the power of a great story Learn to leverage the elements of storytelling and turn everyday communications into opportunities to connect, gain buy in, and build lasting relationships.
Let the Story Do the Work The Art of Storytelling for Business Success People forget facts but they never forget a good story It sounds so simple Incorporate a story and people will remember your message But when you get down to crafting one there s nothing easy about

  • Title: Let the Story Do the Work: The Art of Storytelling for Business Success
  • Author: Esther K. Choy
  • ISBN: 9780814438015
  • Page: 231
  • Format: Hardcover
  • 1 thought on “Let the Story Do the Work: The Art of Storytelling for Business Success”

    1. I attended several meetings of the Speaking Society at the University Club of Chicago where I was fortunate enough to meet and learn from Esther Choy. I'm certain that the tools and techniques she presented in those meetings made me not only a better public speaker, but a more interesting conversation partner to boot.With the release of this book, her experience and wisdom is now available to a wider audience. I would encourage anyone, but especially those in the technical and analytic trades, t [...]

    2. TODAY’S GUEST: Esther Choy, author, “Let the Story Do the Work: The Art of Storytelling for Business Success,” founder, Leadership Story Lab in ChicagoAbout a year ago, I heard a talk by Lea Thau, the Peabody Award winning producer and creator of “The Moth Radio Hour.” She offered her entrepreneurial audience tips on how to make their business pitches more into enticing tales and less about asking directly for cash.“The fundamental principles that govern a good story,” she said, [...]

    3. The author did a poor job in writing this book. It lacks structure and plot, which are two key elements discussed throughout the entire book, yet the author failed to address them properly. As I progressed further, the more I read, the more I felt lost and the less I got out of it. It felt as though I was reading an entirely different book for each point that the author made.It all started out well, in the first chapter, then went down the hill for the rest of it. Ideas got shoved in at random s [...]

    4. Started and abandoned. This might be useful for someone who is data driven and has no concept of story at all. I am a grant writer and bought this book to help me add some extra umph to my writing. It is HIGHLY basic.(The flow of the writing is also completely terrible - how can a book about writing be so poorly written?)

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