Problem Solved

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness.
Problem Solved For decades designers and advertisers have had to interpret design briefs produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciou

  • Title: Problem Solved
  • Author: Michael Johnson
  • ISBN: 9780714844534
  • Page: 272
  • Format: Paperback
  • 1 thought on “Problem Solved”

    1. A collection of the best visual thinking done in advertising during 90s & beyond. Proves to show we're standing on the shoulders of giants!P.S. It's weird how the goal of good advertising, like of good politicians and good cinema, is ultimately to "capture the mood". But by capturing it, you're also setting it. As if reality was a picture that came to existence only upon a condition of pressing a shutter. There's many feelings out there we don't yet feel; moods waiting to be captured.

    2. this book is easy to read. i finished it quickly. i feel it is a good book for anyone interested in advertising design - professionals as well as students. although he doesn't provide any in-depth study of the examples that he discusses. the entire material is a good reference source and a good starting point. (hope the review helps someone.)

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